Your dedicated on-call marketing team
We are an extension of your business
Affordable and Effective
Our team comprises marketing strategists, graphic designers, web developers, content creators, ads specialists, and marketing managers with a wealth of digital marketing experience. We aim to make it easy for you to implement marketing strategies to achieve your business goals. We sit alongside you — physically or virtually — and pick up the slack in your marketing approach to scale your business and drive growth.

Meet our co-founders
Rachel Teo and Matthew Rozario
They founded No. 23 Collective in 2019 to provide affordable and effective marketing solutions to small businesses. With a shared passion and experience in digital marketing, they lead our dedicated specialists to deliver exceptional results for existing clients while taking care of our team’s well-being.
Rachel has 20+ years of retail and technology brand and marketing experience, including leadership roles at Microsoft Asia Pacific, Nokia South East Asia Pacific, Royal Sporting House, Robinsons, and Isetan. She founded No. 23 Collective to connect entrepreneurs with marketing specialists and balance her career with parenting. Rachel oversees client-facing roles and business operations. Rachel enjoys coffee, pilates and binging on K-drama.
Matt has over 10 years of experience in graphic and web design and development across various sectors, including information technology, food and beverage, and retail. He is our go-to person for all things technical online, and is affectionately known as “Matt”. Matt’s expertise lies in enhancing user experience, while he also enjoys creating visually appealing websites for our clients. Matthew is an avid gamer and dreams of attending the E3 Electronic Entertainment Expo in LA.
Meet the team

Vania Cheong
Vania, our efficient Operations Executive, keeps everyone on track with her attention to detail and organisational skills. With years of experience in admin and planning across various service sectors, she ensures smooth and timely operations.
Vania loves catching up with friends over a good cup of coffee, spending quality time with her family, and designing and creating crafts.

Peony Ang
Peony, our Performance Marketing Specialist, has over 8 years of experience in digital marketing, specialising in paid channels like Facebook and Google ads. She strategises for social media algorithms, analysing and optimising clients’ website analytics for improved sales performance and business growth.
Peony loves alcohol, eyelash extensions, and spending time with her cheeky toddler.

Sarah Lim
Sarah, our young but mighty Social Media Executive, has years of experience in event and corporate marketing. With a strong background in the news and events industry, she ensures the smooth running of social media management from communicating with team members to designing website creatives, writing copies and facing clients.
Sarah loves teaching boxing and working out.

Ann Ong
Meet Ann, our Social Media Executive, with a passion and enthusiasm for all things social media, content creation and music. With experience in social media management, website design to copywriting spanning across lifestyle and food & beverage, she’s what you call a jack of all trades!
Ann loves Popping, watching vlogs, and music.