Aesthetic Studio Clinic and Surgery
Discover the journey of a Singaporean hand surgeon who transformed his love for aesthetic medicine into a thriving business
Dr. Jonathan Lee
AESTHETIC DOCTOR & CONSULTANT SURGEON
MA, MB BCH BAO, MRCSED, MMED (SURG.), FAMS, BOARD CERTIFIED DIPLOMAT, AMERICAN ACADEMY AESTHETIC MEDICINE
Dr Jonathan Lee, a passionate hand surgeon, specialises in Cosmetic Surgery for the Face, Skin, and Body. As an aesthetic doctor in Singapore, he uses the latest technology to achieve superior yet natural results for his clients.
Before working with No. 23 Collective, Dr Lee approached marketing for The Aesthetic Studio in a silo and ad-hoc manner, trying standard marketing practices such as paid Google Ads to advertorials in magazines without success.
In 2018, he took a leap of faith, turned to No. 23 Collective, and has been working collaboratively with us ever since.
What were the challenges?
Working with Dr Lee, we identified two main challenges.
Firstly, the Aesthetic Medicine industry is saturated and dominated by larger and more established chains, making it difficult for The Aesthetic Studio to break into the industry.
Secondly, there were strict guidelines imposed by the Ministry of Health Singapore.
Here's where we come in
As a digital marketing agency specialising in small business marketing solutions, we helped Dr Lee overcome these challenges with:
- Tailored marketing strategies
- Social media management
- SEO optimisation
- Website development, design and maintenance
- Facebook advertising
- Marketing collaterals
- Partnership outreach
- Email marketing
As a digital marketing agency specialising in small business marketing solutions, we helped Dr Lee overcome these challenges with:
– Tailored marketing strategies
– Social media management
– SEO optimisation
– Website development, design and maintenance
– Facebook advertising
– Marketing collaterals
– Partnership outreach
– Email marketing
How exactly did we do that?
You might be wondering – how did we do that?
We began by segmenting the target audience and auditing his previous marketing strategies. Establishing the right target audience was crucial in strategising and executing our techniques.
We also analysed what worked and what didn’t, and proposed an integrated and holistic approach focusing on effective messaging to reach the desired audience.
Fast forward to five years later
Dr Lee is now a leading aesthetic doctor and hand surgeon. His medical practice has grown with new doctors to assist him. He has also expanded his business with a new brand, Aesthetic Studio Wellness, which offers medical-grade facials.
Of course, we designed the brand identity and provided marketing solutions for his new brand. Click below to learn more about how we helped scale Aesthetic Studio Wellness.
Let us connect you with your audience
As we wrap up this case study, it is clear that marketing practices can be a powerful tool for even niche industries such as healthcare.
We hope this case study has been informative on how we work together with our clients to develop effective marketing strategies.
Let us help you scale your business while you focus on other needs.
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